He-Hollensen-Marketing Management_P2
Stok Kodu
:
9780273706830
Sayfa Sayısı
:
712
Basım Tarihi
:
2010
Kapak Türü
:
Karton Kapak
Dili
:
İngilizce
9780273706830
539095
https://www.halkkitabevi.com/he-hollensen-marketing-management-p2
He-Hollensen-Marketing Management_P2
179.10
Marketing Management: A Relationship Approach 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues the need for creating and maintaining relationships between customers suppliers and stakeholders and personnel has become increasingly important in today's business environment. Now in its second edition this bestselling text bridges the gap between relationship marketing and traditional marketing integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples Hollensen demonstrates how companies such as Ryanair Harley Davidson Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage.
- Açıklama
- Marketing Management: A Relationship Approach 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues the need for creating and maintaining relationships between customers suppliers and stakeholders and personnel has become increasingly important in today's business environment. Now in its second edition this bestselling text bridges the gap between relationship marketing and traditional marketing integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples Hollensen demonstrates how companies such as Ryanair Harley Davidson Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage.
- Taksit Seçenekleri
- Axess KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim179,10179,10293,13186,26363,28189,85632,24193,43921,89197,01Finansbank KartlarıTaksit SayısıTaksit tutarıGenel ToplamTek Çekim179,10179,10293,13186,26363,28189,85632,24193,43921,89197,01Bonus KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim179,10179,10293,13186,26363,28189,85632,24193,43921,89197,01Paraf KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim179,10179,10293,13186,26363,28189,85632,24193,43921,89197,01Maximum KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim179,10179,10293,13186,26363,28189,85632,24193,43921,89197,01World KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim179,10179,10293,13186,26363,28189,85632,24193,43921,89197,01Diğer KartlarTaksit SayısıTaksit tutarıGenel ToplamTek Çekim179,10179,102--3--6--9--
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