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He-Hollensen-Marketing Management_P2 - Halkkitabevi

He-Hollensen-Marketing Management_P2

Stok Kodu
9780273706830
Sayfa Sayısı
712
Basım Tarihi
2010
Kapak Türü
Karton Kapak
Dili
İngilizce
9780273706830
539095
He-Hollensen-Marketing Management_P2
He-Hollensen-Marketing Management_P2
179.10
Marketing Management: A Relationship Approach 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues the need for creating and maintaining relationships between customers suppliers and stakeholders and personnel has become increasingly important in today's business environment. Now in its second edition this bestselling text bridges the gap between relationship marketing and traditional marketing integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples Hollensen demonstrates how companies such as Ryanair Harley Davidson Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage.
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